Pearson Principles of Marketing 8th European Edition - Image 1

£66.81

PEARSON EDUCATION Pearson Principles of Marketing 8th European Edition

Name: Pearson Principles of Marketing 8th European Edition
Brand: PEARSON EDUCATION
Price: 66.81 GBP
Availability: InStock

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£67 today · all-time low £64 (Jul 2026) · usually the usual

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Description

Master the fundamentals of modern business with Principles of Marketing, 8th European Edition by Kotler et al. Published by Pearson Education, this textbook provides a comprehensive look at how to create market value through innovative customer connections and engagement. The content covers a wide range of theoretical concepts and practical issues, reflecting the fast-moving pace of today's marketing landscape. By blending traditional marketing aspects with modern and future concepts, this edition helps readers understand how to build strong customer relationships. The authors use an innovative customer-value framework to present essential information, making it an effective resource for understanding how to create value in a rapidly changing global market.

Key Features

This 8th European Edition by Kotler et al. covers wide-ranging theoretical concepts and practical marketing issues.

Pearson Education provides an innovative customer-value framework to help you understand how to build customer relationships.

The text blends traditional marketing aspects with modern and future concepts to reflect the fast-moving modern world.

Learn to create market value through innovative customer connections and engagement strategies.

New Store Stock ensures you receive a fresh copy of this essential marketing textbook.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292269561
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 November 2019
Listed Since: 25 April 2019

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PEARSON EDUCATION Pearson Principles of Marketing 8th European Edition

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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Price Analysis

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