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£55.05
About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.
£55 today · all-time low £55 (Jul 2026) · usually the usual
PEARSON EDUCATION Pearson Marketing Management: A Relationship Approach Book
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Description
Key Features
This fourth edition text from Pearson Education bridges the gap between relationship marketing and traditional marketing models.
Learn to integrate relationship marketing with the standard processes used to develop effective marketing plans.
The content covers the importance of maintaining both off-line and on-line relationships with customers and suppliers.
Explore how to manage connections with stakeholders and personnel within a globalized business environment.
This best-selling book provides an innovative approach to linking relationship strategies with traditional market planning.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292291443
- Domain
- Amazon UK
- Release Date
- 30 January 2019
- Listed Since
- 10 December 2018
Barcode
No barcode data available
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