Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights - Image 1

£91.63

Springer Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Name: Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Brand: Springer
Price: 91.52 GBP
Availability: InStock

White

Market Research

Price History & Forecast

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 1 price levels

Days at Price

Price Analysis

Most common price: £92 (43 days, 100.0%)

Price range: £92 - £92

Price levels: 1 different prices over 43 days

Description

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Product Specifications

Brand: Springer
Colour: White
Format: paperback
ASIN: 9811094551
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 16 June 2018
Listed Since: 18 June 2018

Barcode

No barcode data available

Springer Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Segmentation in Social Marketing: Process, Methods and Application

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

Handbook of Market Research: 1-2

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Fundamentals of Marketing Research

Consumer Research Methods (SAGE Benchmarks in Social Research Methods)

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

The SAGE Handbook of Social Marketing

Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications

Social Marketing

International Marketing Research: A Transformative Approach

Social Marketing: Advances in Research and Theory

Sage Qualitative Consumer and Marketing Research Book

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

Case Studies on Social Marketing: A Global Perspective (Management for Professionals)

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Social Media Marketing in Tourism and Hospitality

Marketing Research: Delivering Customer Insight

The SAGE Handbook of Social Media Marketing

Social Marketing Research for Global Public Health: Methods And Technologies

Social Media, Sociality, and Survey Research