£91.63

Springer Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

White

Price data last checked 121 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 2 years ago.

£92 today · all-time low £89 (Jul 2024) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 610 days • 610 data points (No recent data available)

Historical
Generating forecast...
£91.90 £88.35 £89.12 £89.90 £90.67 £91.45 £92.22 07 July 2024 06 December 2024 07 May 2025 06 October 2025 08 March 2026

Price Distribution

Price distribution over 610 days • 3 price levels

Days at Price
Current Price
16 days 522 days · current 72 days · current 0 131 261 392 522 £89 £91 £92 Days at Price

Price Analysis

Most common price: £91 (522 days, 85.6%)

Price range: £89 - £92

Price levels: 3 different prices over 610 days

Description

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Product Specifications

Colour
White
Format
hardcover
Domain
Amazon UK
Release Date
18 October 2016
Listed Since
30 May 2016

Barcode

No barcode data available

Similar Products You Might Like

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
99% match

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Springer

£91.63 08 Mar 2026
Fundamentals of Marketing Research
95% match

Fundamentals of Marketing Research

Sage Publications

£142.00 10 Apr 2026
Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message
95% match

Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message

Routledge

£47.63 07 Mar 2026
Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen und Praxisbeispiele
95% match

Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen und Praxisbeispiele

Springer

£55.66 13 Apr 2026
Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence
95% match

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

£130.07 04 Jul 2026
Marketing Cases from Emerging Markets
94% match

Marketing Cases from Emerging Markets

Springer

£39.49 13 Apr 2026
Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message
94% match

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Routledge

£136.27 09 Mar 2026
Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
94% match

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific

Springer

£93.34 12 Apr 2026
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
94% match

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

MACMILLAN

£51.80 09 Mar 2026
Principles and Practice of Social Marketing: An International Perspective
94% match

Principles and Practice of Social Marketing: An International Perspective

Cambridge University Press

£88.89 06 Jul 2026
Digital Marketing
94% match

Digital Marketing

wessex, inc.

£73.00 06 Mar 2026
Social Marketing
94% match

Social Marketing

Routledge

£133.40 31 Mar 2026
Social Marketing: Principles and Practice for Delivering Global Change
94% match

Social Marketing: Principles and Practice for Delivering Global Change

Routledge

£45.99 14 Apr 2026
Qualitative Marketing Research: Understanding Consumer Behaviour
94% match

Qualitative Marketing Research: Understanding Consumer Behaviour

Routledge

£168.43 20 Apr 2026
Building Influence in the Workplace: How to Gain and Retain Influence at Work
94% match

Building Influence in the Workplace: How to Gain and Retain Influence at Work

Springer

£41.84 04 Jul 2026
Alternative Market Research Methods: Market Sensing
94% match

Alternative Market Research Methods: Market Sensing

Routledge

£49.99 07 Jul 2026
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
94% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 07 Jul 2026
Essentials of Marketing Research
94% match

Essentials of Marketing Research

South-Western

£102.00 04 Jul 2026
Social Marketing: Behavior Change for Good
94% match

Social Marketing: Behavior Change for Good

Sage Publications

£86.57 17 Mar 2026
Social Psychology
94% match

Social Psychology

WADSWORTH

£63.02 08 Mar 2026
Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)
94% match

Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)

Springer

£74.85 18 Apr 2026