What do 'Switched-on' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking sector - Image 1

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LAP Lambert Academic Publishing What do 'Switched-on' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking sector

Name: What do 'Switched-on' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking sector
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

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Description

Improvement in web technologies has increased the visibility of competitors’ offerings, which improves the customer’s ability to compare these offerings. Despite the comparability of service offerings, only very few studies include competitor-oriented information. Therefore, this study proposes a framework that concurrently incorporates the drivers of customer evaluations for their existing and next best alternative offering. This research found evidence of the dual impact of switching costs, and hence they should not be considered in isolation. This study supports the enhanced role of relationships and financial barriers in building and destroying customer value, respectively, and further, their reversed effect on the attractiveness of alternative offerings.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3846528307
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 December 2011
Listed Since: 29 December 2011

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LAP Lambert Academic Publishing What do 'Switched-on' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking sector

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing What do 'Switched-on' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking sector

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Price Analysis

Description

Product Specifications

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Similar Products You Might Like

Customer Experience as a strategic differentiator: Research in the retail banking industry

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