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Price distribution over 57 days • 1 price levels

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Most common price: £73 (57 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 57 days

Description

Marketing of Financial Services - A Study focuses on the Marketing Strategies adopted by Banks in delivering their valued services to their customers. It is an evaluative study of the customer's expectations and perceptions of the customers through which a gap can be learned and those are highlighted in the form of suggestions to improve the service delivery quality. Product, Price, Place, Promotion, People, Process, and Physical evidence are the elements in Services Marketing Mix, which are highlighted in the study along with the methods and strategies adopted by the banks to increase customer base as well as to retain the existing customers. Technology has been the keen impact factor that is influencing the customer to select the service provider, digital applications of the banks are the major drivers for the success of the banks nowadays. It is observed that an effective marketing mix including traditional sources and modern methods are need to be implemented to attract customers.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6205493217
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 15 August 2022
Listed Since: 09 September 2022

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LAP Lambert Academic Publishing Marketing of Financial Services - A Study

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Marketing of Financial Services - A Study

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing of Financial Services with Case Studies

Marketing of Financial Services: A Case Study of Indian Banking Sector

CUSTOMER CARE-SPECIFIC ATTRIBUTES IN BANK PERFORMANCE

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Modern Banking Practices

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