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LAP Lambert Academic Publishing A Study of Customer Services in Regional Rural Banks: Rural Bank - A Key for Village Economic Development

Name: A Study of Customer Services in Regional Rural Banks: Rural Bank - A Key for Village Economic Development
Brand: LAP Lambert Academic Publishing
Price: 58.0 GBP
Availability: InStock

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Description

A service marketing is a new area of modern marketing management. Services industries are quite varied. Such as: (i) airlines (ii) banks (iii) hotels (iv) insurance companies (v) management consulting firms (vi) medical practices (vii) motion picture companies (viii) plumbing repair companies (ix) real estate firms (x) healthcare (xi) tourism (xii) transport (xiii) personnel care (xiv) entertainment (xv) tele-communications and similar services, which attract the profession of marketing.In India, 75% of rural population comprise small/marginal farmers and landless labour and other disadvantaged sections of society. These sections need credit support for economic development. A large section of this population still depends on the informal credit system, which charges exorbitant rates of interest6. Government of India has identified the basic need of providing the rural credit to the agriculture sector, as the rural farmers are facing a lot of financial problem. Customer service is more important for national development. This book is more useful for students and scholars in the filed of business in general and banking in particular.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659426911
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Banking
Domain: Amazon UK
Publication Date: 08 February 2014
Listed Since: 09 February 2014

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LAP Lambert Academic Publishing A Study of Customer Services in Regional Rural Banks: Rural Bank - A Key for Village Economic Development

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing A Study of Customer Services in Regional Rural Banks: Rural Bank - A Key for Village Economic Development

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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