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LAP Lambert Academic Publishing Relationship Marketing in Retail Banking: A Current Perspective

Name: Relationship Marketing in Retail Banking: A Current Perspective
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

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Description

Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384737768X
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 26 January 2012
Listed Since: 28 January 2012

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Relationship Marketing in Retail Banking: A Current Perspective

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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