SERVQUAL in RETAILING: Theory and Practice - Image 1

£63.00

LAP Lambert Academic Publishing SERVQUAL in RETAILING: Theory and Practice

Name: SERVQUAL in RETAILING: Theory and Practice
Brand: LAP Lambert Academic Publishing
Price: 63.0 GBP
Availability: InStock

Management

Price data last checked 102 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£63 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 629 days • 629 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 629 days • 1 price levels

Days at Price

Price Analysis

Most common price: £63 (629 days, 100.0%)

Price range: £63 - £63

Price levels: 1 different prices over 629 days

Description

SERVQUAL has interested many a researcher as a critical element of customer perceptions. Service Quality is a dominant element in customer evaluations even when services are offered in combination with a physical product. Service Quality and Service Performance are best judged on Customer Satisfaction as an important outcome. Research has revealed that Service Quality has grown in importance for companies that want to be competitive and wish to be distinguished amongst competitors. The researchers base this empirical research on the model presented by Parasuraman, Velarie Zeithaml, and Leonard Berry. Five SERVQUAL dimensions have been considered for the study to be influencing Customer Satisfaction and Repurchase Intentions. Also considered for this study is the influence of Product quality and Price factors along with Customers perceptions on various factors influencing retail business. Of utmost interest to the researchers was to test this model in the retail scenario. Three different formats of stores were selected and the study was carried out for testing different hypothesis that presumed relationship between various SERVQUAL dimensions and Customer Satisfaction.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: Paperback
ASIN: 3659264873
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 03 October 2012
Listed Since: 06 October 2012

Barcode

No barcode data available

LAP Lambert Academic Publishing SERVQUAL in RETAILING: Theory and Practice

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Service Quality: New Directions in Theory and Practice

Retail Marketing

The Routledge Handbook of Service Research Insights and Ideas

Retail Marketing

Service Marketing

Routledge Measuring Service Performance - Practical Research Book

Specialty Retailers -- Marketing Triumphs and Blunders

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality: 139 (International Series in Operations Research & Management Science, 139)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Advances in Services Marketing and Management: Research and Practice: 5

Services Marketing Management

Principles of Retailing

Retail Marketing Management: The 5 Es of Retailing

Retailing: Environment and Operations

Principles of Retailing

MANAGEMENT OF SERVICE BUSINESSES IN JAPAN: 9 (Japanese Management and International Studies)

Internet Retail Operations: Integrating Theory and Practice for Managers: 5 (Supply Chain Integration Modeling, Optimization and Application)

Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology

The Palgrave Handbook of Service Management

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

Service Marketing (SAGE Library in Marketing)

Retail Product Management: Buying and merchandising

European Retail Research: 2011 | Volume 25 Issue I

Service Management