£131.91

Routledge Measuring Service Performance - Practical Research Book

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Description

In modern service societies, the tertiary sector has become the primary driver of GDP and employment. Success in these industries depends on quality, yet complaints about inconsistent or poor service remain common. This book from the Gower Applied Research series provides the tools needed to navigate these complex markets through systematic research. Quality is often the deciding factor between business success and failure. This text addresses the need for management decisions based on data rather than guesswork. By focusing on research into quality and customer satisfaction, the book helps professionals get to the core of their business operations. It is designed for those looking for relevant results that provide clear guidance in service-oriented environments. Whether you are managing a small team or a large corporation, understanding how to measure performance is essential. This resource offers practical research methods to help you improve service standards and meet consumer expectations in a competitive landscape.

Key Features

Provides systematic research methods to help management make informed decisions based on quality data.

Addresses the challenges of inconsistent service in the growing tertiary sector and service industries.

Focuses on the relationship between quality research and improved service delivery for businesses.

Offers guidance for navigating complex markets through relevant and actionable research results.

Explores the core connection between customer satisfaction and long-term business success.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
21 March 2014
Listed Since
03 September 2013

Barcode

No barcode data available

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