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Routledge Measuring Service Performance - Routledge Research Guide

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Description

Measuring Service Performance delivers practical research methods for improving quality across service industries. In economies where the tertiary sector dominates GDP and employment, systematic quality assessment becomes essential to competitive success. This Gower Applied Research guide addresses the persistent gap between service expectations and delivery, offering management frameworks grounded in rigorous research methodology. The book provides organisations with evidence-based approaches to quality evaluation and customer satisfaction measurement, enabling informed decision-making in complex service markets. Designed for managers, researchers, and quality professionals, it bridges the distance between theoretical research principles and real-world service improvement, helping businesses transform quality insights into measurable business outcomes.

Key Features

Practical research methods tailored for the tertiary sector and service industry quality assessment.

Gower Applied Research framework provides systematic approaches to measuring customer satisfaction.

Addresses service quality gaps with evidence-based management decision-making strategies.

Guides researchers and managers through complex quality evaluation and performance measurement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 March 2014
Listed Since
03 September 2013

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