Applied Marketing: Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen - Image 1

£133.89

Springer Applied Marketing: Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen

Name: Applied Marketing: Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen
Brand: Springer
Price: 129.99 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 73 days • 73 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 73 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £134 (35 days, 47.9%)

Price range: £130 - £139

Price levels: 4 different prices over 73 days

Description

Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzung der Marketingtheorie für die Praxis. Dieses Applied Marketing ist die einzigartige Domäne der Marketingprofessoren an den Fachhochschulen. Zum 30jährigen Bestehen der Arbeitsgemeinschaft für Marketing (AfM), der Vereinigung der Marketingprofessoren an den deutschen Fachhochschulen, stellen 73 Marketingprofessorinnen und -professoren für alle entscheidenden Bereiche des Marketing wie Strategisches Marketing, Innovationsmarketing, E-Business, Marktforschung, Kundenbeziehungsmanagement, Markenmanagement, Marketinginstrumentalpolitik, Vertriebsmanagement, Hochschulmarketing, Internationales Marketing, Internes Marketing und B-to-B-Marketing, den Stand der anwendungsorientierten Marketingwissenschaft dar.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540012524
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 29 April 2003
Listed Since: 10 December 2006

Barcode

No barcode data available

Springer Applied Marketing: Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)

Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

Marketing Management: European Edition

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Marketing Management, An Asian Perspective

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Marketing Casebook: Cases and Concepts

Valuepack:Principles of Marketing/Essential Guide to Marketing Planning

Marketing (Open University – Modern Art Practices & Debates)

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Marketing 2000: Perspektiven zwischen Theorie und Praxis

Marketing in the Emerging Markets of Latin America

Marketing Management in Africa

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Computergestütztes Marketing

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Practice-Oriented Marketing: Basics – Instruments – Case Studies

Advances in International Marketing: Vol 8

Success in marketing: Make the sale with 30% off marketing costs

Strategic Marketing: In the Customer Driven Organization