£73.41

De Gruyter Oldenbourg Aufbruch: Ingredient Branding Schafft Werte

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Last 10 days • 10 data points (No recent data available)

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£76.04 £73.15 £73.78 £74.41 £75.04 £75.67 £76.30 01 March 2026 03 March 2026 05 March 2026 07 March 2026 10 March 2026

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1 day · current 9 days 0 2 5 7 9 £73 £76 Days at Price

Price Analysis

Most common price: £76 (9 days, 90.0%)

Price range: £73 - £76

Price levels: 2 different prices over 10 days

Description

Zulieferer führen ein Schattendasein im Bewusstsein der Konsumenten. Dass das nicht zwangsläufig so sein muss, belegen prominente Beispiele. Zuvor völlig unbekannte Zulieferer haben es geschafft, durch geschicktes Branding der von ihnen gelieferten Ingredients einen Nachfragesog zu generieren. Und: Endproduktherstellern wurde es in der Folge ermöglicht, durch das Branding ihrer Ingredients glaubhaft Qualität zu signalisieren. Die enormen Potenziale von Ingredient Branding erkennen immer mehr Unternehmen, ohne genau zu wissen, wie sie eine erfolgreiche Ingredient Branding-Strategie führen können. Die Frage nach den Erfolgsdeterminanten von Ingredient Branding-Strategien wird im vorliegenden Buch sowohl aus wissenschaftlicher als auch aus praktischer Perspektive eindrucksvoll und praxisnah beleuchtet. Die Mischung aus Erfahrungen von Unternehmens- und Agenturexperten sowie die neuesten wissenschaftlichen Erkenntnisse von führenden deutschen Marketing-Forschern machen dieses Buch besonders lesenswert.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
19 August 2009
Listed Since
07 October 2009

Barcode

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