£66.43

MACMILLAN Brand Gender: Increasing Brand Equity through Brand Personality

Name: Brand Gender: Increasing Brand Equity through Brand Personality
Brand: MACMILLAN
Price: 66.43 GBP
Availability: InStock

Branding & Logo Design

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£66 today · all-time low £66 (May 2026) · usually £66

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Description

Enhances the brand personality equity model to include cross-cultural applicability Discusses and seeks to define the terms 'brand personality' and 'brand equity' Establishes the link between a straightforward brand personality model to brand equity

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3319868098
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 14 August 2018
Listed Since: 20 August 2018

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MACMILLAN Brand Gender: Increasing Brand Equity through Brand Personality

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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Price Distribution

Price Analysis

Description

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