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MACMILLAN Brand Gender: Increasing Brand Equity through Brand Personality

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Description

Enhances the brand personality equity model to include cross-cultural applicability Discusses and seeks to define the terms 'brand personality' and 'brand equity' Establishes the link between a straightforward brand personality model to brand equity

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 August 2018
Listed Since
20 August 2018

Barcode

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