We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Price loading...
MACMILLAN Brand Gender: Increasing Brand Equity through Brand Personality
Price data last checked 101 day(s) ago - refreshing...
Price History & Forecast
No Price Data Available
Price history will appear here once data is collected from Amazon.
Price Distribution
No price data available for histogram
Description
Enhances the brand personality equity model to include cross-cultural applicability Discusses and seeks to define the terms 'brand personality' and 'brand equity' Establishes the link between a straightforward brand personality model to brand equity
Product Specifications
- Brand
- MACMILLAN
- Format
- paperback
- ASIN
- 3319868098
- Domain
- Amazon UK
- Release Date
- 14 August 2018
- Listed Since
- 20 August 2018
Barcode
No barcode data available
Similar Products You Might Like
93% match
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
MACMILLAN
£99.40
17 Feb 2026
93% match
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
MACMILLAN
£96.29
11 Mar 2026
92% match
Inclusive Branding: The Why and How of a Holistic Approach to Brands
MACMILLAN
£56.57
08 Mar 2026
92% match
Gender and Higher Education Management in Times of Crisis (Palgrave Studies in Gender and Education)
MACMILLAN
£119.49
26 Feb 2026
92% match
The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender)
MACMILLAN
£84.95
08 Mar 2026
92% match
Gender, Power and Higher Education in a Globalised World (Palgrave Studies in Gender and Education)
MACMILLAN
£92.82
07 Mar 2026
92% match
The African Perspective of Sexual Orientation and Gender Identity in Higher Education (Queer Studies and Education)
MACMILLAN
£114.66
09 Mar 2026
92% match
Learning to Sell Sex(ism): Advertising Students and Gender
MACMILLAN
£52.37
21 Feb 2026
92% match
Belonging, Gender and Identity in the Doctoral Years: Across Time and Space (Palgrave Studies in Gender and Education)
MACMILLAN
£84.80
09 Mar 2026
92% match
Exploring Gender at Work: Multiple Perspectives
MACMILLAN
£110.52
26 Feb 2026
92% match
Macmillan Celebrity and Social Media Influencer Marketing Book
MACMILLAN
£110.48
21 Apr 2026
92% match
Gendered Citizenship: Manifestations and Performance (Contemporary Performance InterActions)
MACMILLAN
£71.83
27 Feb 2026
92% match
Centering Gender in the Era of Digital and Green Transition: Intersectional Perspectives
MACMILLAN
£89.76
25 Feb 2026
92% match
MACMILLAN Rethinking Identities Across Boundaries Book
MACMILLAN
£101.20
03 Mar 2026
92% match
Rethinking Identities Across Boundaries: Genders/Genres/Genera
MACMILLAN
£97.76
04 Apr 2026
92% match
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
£154.99
12 Jan 2026
92% match
MACMILLAN Gender-neutral, Gender-fair, Gender-inclusive Book
MACMILLAN
£99.71
19 Apr 2026
92% match
Women Leaders in Higher Education: An Integrative Leadership Development Model (Palgrave Studies in Equity, Diversity, Inclusion, and Indigenization in Business)
MACMILLAN
£119.99
01 Mar 2026
92% match
Competition in Higher Education Branding and Marketing: National and Global Perspectives
MACMILLAN
£77.66
10 Mar 2026
92% match
Board Gender Diversity and Critical Mass Theory: Empirical Support and the Paradox of Ineffectiveness
MACMILLAN
£129.99
03 Feb 2026
92% match
Blogging and Gender Activism in Nigeria: Analysing Cultural, Economic and Political Dimensions of Inequality (Gender, Development and Social Change)
MACMILLAN
£99.23
26 Feb 2026
91% match
Embodying Middle Class Gender Aspirations: Perspectives from China’s Privileged Young Women (Gender, Sexualities and Culture in Asia)
MACMILLAN
£65.59
27 Feb 2026
91% match
Brand Aesthetics
MACMILLAN
£82.23
08 Mar 2026
91% match
Gender Expansion in Early Childhood Education: Building and Supporting Pro-Diversity Spaces
MACMILLAN
£94.39
01 Mar 2026