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Price distribution over 61 days • 2 price levels

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Most common price: £60 (36 days, 59.0%)

Price range: £60 - £119

Price levels: 2 different prices over 61 days

Description

Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums arise as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659719714
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 04 June 2015
Listed Since: 29 June 2015

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LAP Lambert Academic Publishing Measuring Brand Equity from Aggregate Sales data

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It has never been this cheap. We have no record of a lower price.

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Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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