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LAP Lambert Academic Publishing E-Brand Extensions: Strategies, Consumer Satisfaction and Loyalty Enhancement

Name: E-Brand Extensions: Strategies, Consumer Satisfaction and Loyalty Enhancement
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

Call Centre Management

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Description

Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384733543X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 January 2012
Listed Since: 22 January 2012

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LAP Lambert Academic Publishing E-Brand Extensions: Strategies, Consumer Satisfaction and Loyalty Enhancement

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing E-Brand Extensions: Strategies, Consumer Satisfaction and Loyalty Enhancement

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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