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MACMILLAN Inclusive Branding: The Why and How of a Holistic Approach to Brands

Name: Inclusive Branding: The Why and How of a Holistic Approach to Brands
Brand: MACMILLAN
Price: 57.16 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349430153
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 January 2002
Listed Since: 27 May 2016

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It has never been this cheap. We have no record of a lower price.

MACMILLAN Inclusive Branding: The Why and How of a Holistic Approach to Brands

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