H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) - Image 1

£71.56

Springer H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)

Name: H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)
Brand: Springer
Price: 70.67 GBP
Availability: InStock

Theory & Philosophy

Price History & Forecast

Last 16 days • 16 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 16 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £71 (15 days, 93.8%)

Price range: £71 - £72

Price levels: 2 different prices over 16 days

Description

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3031223950
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 20 July 2024
Listed Since: 21 July 2024

Barcode

No barcode data available

Springer H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategisches Business-to-Business-Marketing

Contemporary Strategic Marketing

Handbook on Electronic Commerce (International Handbooks on Information Systems)

Springer Higher Education: Handbook of Theory and Research 23

Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 (Developments in ... of the Academy of Marketing Science)

Marketing praxisnah (VDI-Buch)

Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2: 280 (Smart Innovation, Systems and Technologies, 280)

Marketing Management and Strategy

Marketing and Smart Technologies: Proceedings of ICMarkTech 2020: 205 (Smart Innovation, Systems and Technologies, 205)

Erfolgreiches Social Media Marketing: Konzepte, Maßnahmen und Praxisbeispiele

New Strategies for Marketing Information Technology

Advances in Digital Marketing and eCommerce: Third International Conference, 2022 (Springer Proceedings in Business and Economics)

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

The Marketing Casebook: Cases and Concepts

Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1: 279 (Smart Innovation, Systems and Technologies, 279)

The SAGE Handbook of Digital Marketing

Advances in National Brand and Private Label Marketing: 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 (Springer Proceedings in Business and Economics)

Higher Education: Handbook of Theory and Research: Volume XIII: 13

Higher Education: Handbook of Theory and Research: Volume V: 5

Marketing and Smart Technologies: Proceedings of ICMarkTech 2025, Volume 2 (Smart Innovation, Systems and Technologies, 474)

Springer Advances in National Brand and Private Label Marketing

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 (International Series in Quantitative Marketing, 14)

Digital Marketing

Handbook of European Societies: Social Transformations in the 21st Century