£92.37

Springer H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)

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Description

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 July 2023
Listed Since
27 October 2022

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