Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior - Image 1

£97.00

It has never been this cheap. We have no record of a lower price.

£97 today · cheaper than every other day in the last 3 months

MACMILLAN Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Name: Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
Brand: MACMILLAN
Price: 97.0 GBP
Availability: InStock

Brands & Corporate Identity

Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £97 (68 days, 100.0%)

Price range: £97 - £97

Price levels: 1 different prices over 68 days

Description

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031042115
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 19 July 2022
Listed Since: 16 March 2022

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

MACMILLAN Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities

Macmillan Contemporary Marketing - Digital Trends & Economics

MACMILLAN Marketing in the Digital Age - Consumer Insights Book

Solidarity and Organization: Toward New Avenues for Management

Solidarity and Organization: Toward New Avenues for Management

Customer Engagement Marketing

Advertising in Contemporary Consumer Culture

Assertiveness in Educational and Pedagogical Strategies for Institutional Competitiveness

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

Marketing in a Transition Economy: New Realities, Challenges, and Prospects

Markers of Psychosocial Maturation: A Dialectically-Informed Approach

Marketing and Economics - Macmillan Business Guide

Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

MACMILLAN Integrated Business Models in the Digital Age Book

MACMILLAN Marketing in a Digital World - Academic Book

New Waves in Social Psychology - Palgrave Research

Measuring Regional Specialisation: A New Approach

Artificial Intelligence for Strategic Communication

Visualizing Marketing: From Abstract to Intuitive - Macmillan

Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

Academic Writing and Information Literacy Instruction in Digital Environments: A Complementary Approach

Linguistic Tools for Written Communication: An Applied Approach

Digital Marketing Technologies

It has never been this cheap. We have no record of a lower price.

MACMILLAN Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities

Macmillan Contemporary Marketing - Digital Trends & Economics

MACMILLAN Marketing in the Digital Age - Consumer Insights Book

Solidarity and Organization: Toward New Avenues for Management

Solidarity and Organization: Toward New Avenues for Management

Customer Engagement Marketing

Advertising in Contemporary Consumer Culture

Assertiveness in Educational and Pedagogical Strategies for Institutional Competitiveness

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

Marketing in a Transition Economy: New Realities, Challenges, and Prospects

Markers of Psychosocial Maturation: A Dialectically-Informed Approach

Marketing and Economics - Macmillan Business Guide

Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

MACMILLAN Integrated Business Models in the Digital Age Book

MACMILLAN Marketing in a Digital World - Academic Book

New Waves in Social Psychology - Palgrave Research

Measuring Regional Specialisation: A New Approach

Artificial Intelligence for Strategic Communication

Visualizing Marketing: From Abstract to Intuitive - Macmillan

Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact

Academic Writing and Information Literacy Instruction in Digital Environments: A Complementary Approach

Linguistic Tools for Written Communication: An Applied Approach

Digital Marketing Technologies