What Is Strategy and Does It Matter? - Image 1

£45.38

Cengage Learning What Is Strategy and Does It Matter?

Name: What Is Strategy and Does It Matter?
Brand: Cengage Learning
Price: 45.38 GBP
Availability: InStock

Business Plans

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Description

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.

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Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861523777
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Business Plans
Domain: Amazon UK
Release Date: 21 December 2000
Listed Since: 13 December 2006

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Cengage Learning What Is Strategy and Does It Matter?

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