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£55.99

Cengage Learning Strategic Management: Principles & Practice

Name: Strategic Management: Principles & Practice
Brand: Cengage Learning
Price: 55.99 GBP
Availability: InStock

Economics

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Description

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

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Paperback

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1408063956
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 20 January 2014
Listed Since: 07 April 2012

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Cengage Learning Strategic Management: Principles & Practice

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