£67.00

South-Western Strategic Management

Name: Strategic Management
Brand: South-Western
Price: 67.0 GBP
Availability: InStock

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Description

Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 0030226139
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 December 1998
Listed Since: 09 December 2006

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South-Western Strategic Management

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