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Cengage Learning Essentials of Strategic Management

Name: Essentials of Strategic Management
Brand: Cengage Learning

43171-317880

Economics

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ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Product Specifications

Brand: Cengage Learning
Model: 43171-317880
Format: paperback
ASIN: 1111525196
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 19 April 2011
Listed Since: 27 September 2010

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Cengage Learning Essentials of Strategic Management

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