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Vibrant Publishers Strategic Management (Legend in Marketing)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 11 August 2026 20 August 2026 29 August 2026 07 September 2026 16 September 2026
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Description

Strategic Management by George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments. Drawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy—highlighting how customer insight, innovation, and adaptability contribute to sustainable success. The book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It’s an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making. Part of the Legend in Marketing series, this book solidifies Day’s reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 April 2025
Listed Since
16 April 2025

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