£89.39

Influencers and Creators: Business, Culture and Practice

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£95.24 £34.45 £47.72 £60.98 £74.24 £87.50 £100.77 11 June 2024 02 November 2024 27 March 2025 19 August 2025 11 January 2026

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176 days 14 days 30 days 38 days 81 days 66 days · current 128 days 47 days 0 44 88 132 176 £40 £79 £82 £86 £87 £89 £92 £95 Days at Price

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Description

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 May 2023
Listed Since
07 November 2022

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