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£185.00
Routledge Influencer Marketing - Business Management Book
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Description
Key Features
Explains why the role of influencers grows as mass media impact wanes in modern markets.
Analyzes how key decision makers operate within specialized communities of influencers.
Provides insight into the complex ecosystems that drive modern purchasing decisions.
Helps marketing professionals understand the impact of influencers on buying behavior.
Addresses the risks and complexities involved in major market purchasing decisions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138144703
- Domain
- Amazon UK
- Release Date
- 26 July 2016
- Listed Since
- 08 May 2016
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