£175.00

Routledge Influencer Marketing - Business Management Book

Name: Routledge Influencer Marketing - Business Management Book
Brand: Routledge
Price: 175.0 GBP
Availability: InStock

Management Science

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Description

Understand the changing landscape of consumer behavior with Influencer Marketing by Routledge. As the impact of mass media decreases, the importance of influencers continues to grow. This book explores how key decision makers in major markets operate within specific communities of influencers. Because major purchasing decisions are often too complex or risky to make alone, people look to these influential figures for guidance. This text examines the ecosystems created by these important individuals and how they affect the buying process. For marketing professionals working at the leading edge of purchasing decision making, this resource provides necessary insights into how these communities function. Learn why the role of influencers is expanding and how to navigate these new marketing environments effectively.

Key Features

Explains why the role of influencers grows as mass media impact wanes in modern markets.

Analyzes how key decision makers operate within specialized communities of influencers.

Provides insight into the complex ecosystems that drive modern purchasing decisions.

Helps marketing professionals understand the impact of influencers on buying behavior.

Addresses the risks and complexities involved in major market purchasing decisions.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138144703
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 26 July 2016
Listed Since: 08 May 2016

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Routledge Influencer Marketing - Business Management Book

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