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£210 today · previous high £210 · all-time low £185
Routledge Influencer Marketing: Who Really Influences Your Customers?
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Price distribution over 85 days • 2 price levels
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Most common price: £210 (48 days, 56.5%)
Price range: £185 - £210
Price levels: 2 different prices over 85 days
Description
Key Features
Routledge-published guide exploring how communities of influencers shape purchasing decisions across major markets and industries.
Reveals why influencer impact on customer decisions is both significant and widely misunderstood by traditional marketing approaches.
Shows the ecosystems that form around key decision makers and how to identify the most important influencers in your market.
Explains why mass media impact is declining and how the growing role of influencers changes modern marketing strategy.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138144703
- Domain
- Amazon UK
- Release Date
- 26 July 2016
- Listed Since
- 08 May 2016
Barcode
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