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Routledge Handbook of the Influence Industry - Academic Book

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Description

The Routledge Handbook of the Influence Industry offers the first comprehensive examination of how the influence industry operates on a global scale. As emerging technologies and data-driven persuasive practices evolve, they impact various domains and contribute to the spread of misleading content in both domestic and foreign influence campaigns. This book addresses the growing public and policy discussions regarding disinformation. While much focus remains on disinformation, this handbook provides necessary attention to the commercial side of the industry. It explores how businesses leverage new technologies and data-driven opportunities to drive influence. This resource is essential for understanding the intersection of technology, data, and the commercial practices shaping modern influence operations worldwide.

Key Features

This Routledge publication provides a comprehensive examination of the global influence industry and its diverse operations.

The text explores how emerging technologies and data-driven practices impact domestic and foreign influence campaigns.

It addresses the worldwide discussions surrounding disinformation and efforts to curb its spread.

The handbook examines the commercial industry that utilizes new technologies to create data-driven opportunities.

This academic resource connects the evolution of technology with the changing landscape of persuasive practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 October 2024
Listed Since
28 March 2024

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