Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia: 8 (Anthropology of Media, 8) - Image 1

£81.13

Berghahn Books Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia: 8 (Anthropology of Media, 8)

Name: Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia: 8 (Anthropology of Media, 8)
Brand: Berghahn Books
Price: 81.13 GBP
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Social & Cultural

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Description

Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”

Product Specifications

Brand: Berghahn Books
Format: library
ASIN: 1789201187
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Anthropology > Social & Cultural
Domain: Amazon UK
Release Date: 02 January 2019
Listed Since: 19 June 2018

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Berghahn Books Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia: 8 (Anthropology of Media, 8)

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