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Berghahn Books Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia: 8 (Anthropology of Media)

Amazon

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£92.72 £79.99 £82.77 £85.55 £88.32 £91.10 £93.88 19 July 2026 08 August 2026 28 August 2026 17 September 2026 07 October 2026
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Description

Combining theoretical and empirical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self."

Product Specifications

Format
library
Domain
Amazon UK
Release Date
02 January 2019
Listed Since
19 June 2018

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