£115.88

Routledge Strategies and Tools for Corporate Blogging

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£117.07 £115.76 £116.05 £116.33 £116.62 £116.90 £117.19 27 April 2026 13 May 2026 29 May 2026 14 June 2026 01 July 2026

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Description

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2017
Listed Since
26 July 2017

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