£52.99

Routledge Brand Journalism

Name: Brand Journalism
Brand: Routledge
Price: 52.99 GBP
Availability: InStock

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Description

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415638100
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 17 June 2013
Listed Since: 18 January 2013

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Routledge Brand Journalism

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