£150.00

Routledge Brand Journalism - Routledge Practical Guide for Modern Content Creation

Name: Brand Journalism - Routledge Practical Guide for Modern Content Creation
Brand: Routledge
Price: 150.0 GBP
Availability: InStock

Public Relations

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£150 today · usual range £137–£151 · best ever £137

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Price range: £137 - £151

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Description

Brand Journalism is the first comprehensive practical guide to the hybrid form of traditional journalism, marketing and public relations that responds to organisations increasingly hiring journalists to create content on their behalf. This textbook takes a direct and practical approach, showing journalists and journalism students how to apply their skills to working for a brand, whilst demonstrating how non-media organisations can acquire the skills necessary to become multimedia publishers. The guide covers essential areas including establishing brand journalism programmes, content strategy, multimedia publishing techniques and the integration of journalistic principles with corporate communications, making it invaluable for both media professionals transitioning into brand work and organisational leaders seeking to build in-house publishing capabilities.

Key Features

Brand Journalism by Routledge provides a comprehensive textbook approach to the emerging field of corporate journalism and branded content creation.

The guide teaches journalists and journalism students practical techniques for applying their reporting skills to create branded content for organisations.

This Routledge publication equips non-media organisations with the knowledge needed to develop multimedia publishing capabilities and operate as content publishers.

The textbook covers the intersection of journalism, marketing and public relations, bridging traditional media skills with modern brand communication strategies.

Brand Journalism addresses how organisations can hire and develop journalistic talent internally to produce authentic, credible content for audiences.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415638097
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 12 June 2013
Listed Since: 18 January 2013

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Routledge Brand Journalism - Routledge Practical Guide for Modern Content Creation

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