£136.81

Routledge Brand Journalism by Routledge - Professional Content Guide

Name: Brand Journalism by Routledge - Professional Content Guide
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Public Relations

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Most common price: £133 (73 days, 96.1%)

Price range: £133 - £137

Price levels: 2 different prices over 76 days

Description

As organizations increasingly hire journalists to produce high-quality content, Brand Journalism emerges as a vital hybrid of traditional journalism, marketing, and public relations. This textbook from Routledge serves as a practical guide for navigating this new professional landscape. For journalists and journalism students, this book explains how to apply core reporting and writing skills within a brand environment. It provides a clear roadmap for transitioning media expertise into corporate content roles. For professionals working within non-media organizations, it offers the necessary framework to transform a company into a capable multimedia publisher. This comprehensive resource covers the essential methods for establishing a presence in the digital space. Whether you are looking to expand your career options or build an in-house content team, this guide provides the direct, practical approach needed to master the intersection of news and brand storytelling.

Key Features

Acts as a comprehensive guide to the hybrid field of journalism, marketing, and public relations.

Provides journalists and students with practical ways to apply traditional media skills to brand-focused roles.

Helps non-media organizations develop the necessary skills to operate as professional multimedia publishers.

Offers a direct and practical approach to managing content creation within a corporate structure.

Explains how to respond to the emerging trend of organizations hiring professional journalists for content production.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415638097
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 12 June 2013
Listed Since: 18 January 2013

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Routledge Brand Journalism by Routledge - Professional Content Guide

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