£167.96

IGI Global Strategic Marketing in Fragile Economic Conditions (Advances in Marketing, Customer Relationship Management, and E-services)

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£195.28 £156.47 £164.94 £173.41 £181.87 £190.34 £198.81 01 November 2024 04 March 2025 06 July 2025 06 November 2025 10 March 2026

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176 days 50 days · current 139 days 102 days 28 days 0 44 88 132 176 £160-167 £167-174 £174-181 £181-188 £188-195 Days at Price

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Price range: £160 - £195

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Description

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times. About the Author Irene Samanta, Graduate Technological Education Institute of Piraeus, Greece.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
30 June 2014
Listed Since
15 March 2014

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