Persuasive Communication, Third Edition - Image 1

£55.71

The Guilford Press Persuasive Communication, Third Edition

Name: Persuasive Communication, Third Edition
Brand: The Guilford Press
Price: 55.71 GBP
Availability: InStock

Communication

It has never been this cheap. We have no record of a lower price.

£56 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days · 55 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 55 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £58 (29 days, 52.7%)

Price range: £56 - £63

Price levels: 5 different prices over 55 days

Description

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Product Specifications

Brand: The Guilford Press
Format: paperback
ASIN: 1462526845
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 19 August 2016
Listed Since: 23 December 2015

Barcode

No barcode data available

The Guilford Press Persuasive Communication, Third Edition

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Persuasion in Society

Persuasion: Social Influence and Compliance Gaining; International Student Edition

Persuasion in Your Life

Persuasion: Theory and Research

Routledge Persuasion: Social Influence and Compliance Gaining

Persuasion: Psychological Insights and Perspectives

Persuasion in Your Life

Persuasive Communication: How Audiences Decide

Persuasion Ethics Today

Persuasion in Practice

The SAGE Handbook of Persuasion: Developments in Theory and Practice

Principles, Elements, and Types of Persuasion

Persuasive Messages: The Process of Influence

Routledge Revival: The Psychology of Persuasion (1920) Book

Psychology of Persuasion (Psychology of Emotions, Motivations & Actions Series)

Progress in Communication Sciences: Volume 13

Persuasion: A Key Idea for Business and Society (Key Ideas in Business and Management)

Persuasion in Advertising

Cognitive Responses in Persuasion

Engaged Persuasion in a Post-Truth World

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)

Persuasion: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

Routledge - The Psychology of Attitudes and Attitude Change

Attitudes And Persuasion: Classic And Contemporary Approaches