Wiley International Encyclopedia of Marketing, 6 Volume Set: Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and ... / Product Innovation and Management - Image 1

£917.41

Wiley-Blackwell Wiley International Encyclopedia of Marketing, 6 Volume Set: Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and ... / Product Innovation and Management

Name: Wiley International Encyclopedia of Marketing, 6 Volume Set: Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and ... / Product Innovation and Management
Brand: Wiley-Blackwell
Price: 917.41 GBP
Availability: InStock

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Description

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Product Specifications

Brand: Wiley-Blackwell
Format: hardcover
ASIN: 1405161787
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 14 December 2010
Listed Since: 11 June 2007

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Wiley-Blackwell Wiley International Encyclopedia of Marketing, 6 Volume Set: Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and ... / Product Innovation and Management

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