£49.53

Kogan Page Brand Desire: Spark Customer Interest Using Emotional Insights

Name: Brand Desire: Spark Customer Interest Using Emotional Insights
Brand: Kogan Page
Price: 49.53 GBP
Availability: InStock

Market Research

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Description

How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches. This book draws on interviews and behind-the-scenes details from diverse organizations, including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben & Jerry's that create strong customer connections and unlock sustainable growth. You will learn how to: - Align brand strategy with emotional drivers that influence buying decisions - Apply behavioral science to strengthen brand positioning and differentiation - Ensure consistent and customer-focused execution through the Limbic Sparks model - Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo With real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market. Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398621099
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 03 July 2025
Listed Since: 14 August 2024

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Kogan Page Brand Desire: Spark Customer Interest Using Emotional Insights

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