Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies - Image 1

£71.50

Kogan Page Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Name: Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Brand: Kogan Page
Price: 71.5 GBP
Availability: InStock

E-commerce

This is the usual price. Wait for it to drop, or tell us your number.

£72 today · usual range £0–£0 · best ever £20

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 345 days • 345 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 345 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £68-80 (184 days, 53.3%)

Price range: £20 - £80

Price levels: 4 price ranges over 345 days

Description

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

Key Features

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Product type: ABIS BOOK

Product Specifications

Brand: Kogan Page
Format: Hardcover
ASIN: 1398606618
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 September 2022
Listed Since: 06 December 2021

Barcode

No barcode data available

Kogan Page Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Big Data Analytics: A Management Perspective: 21 (Studies in Big Data, 21)

Bloomsbury Marketing Analytics: Based on First Principles

Mastering Market Analytics: Business Metrics – Practice and Application

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Big Data Analytics Techniques for Market Intelligence

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing Analytics: A Machine Learning Approach

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining

Digital Marketing: Analyzing its Transversal Impact

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Digital Analytics for Marketing (Mastering Business Analytics)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Information System A Complete Guide - 2020 Edition

Essentials of Modern Marketing: Inaugural Pakistan Edition

Digital Analytics for Marketing (Mastering Business Analytics)

Computergestütztes Marketing

Marketing Strategy: Based on First Principles and Data Analytics

Post-Purchase Marketing: Maximizing Value After the Sale

Marketing: An Introduction, European Edition