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Bloomsbury Academic Global Strategic Management

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Description

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 November 2022
Listed Since
21 December 2021

Barcode

No barcode data available

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