£53.41

Bloomsbury Academic Global Strategic Management

Name: Global Strategic Management
Brand: Bloomsbury Academic
Price: 53.41 GBP
Availability: InStock

Strategy

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Description

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail.

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Product Specifications

Brand: Bloomsbury Academic
Format: paperback
ASIN: 1350932965
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 03 November 2022
Listed Since: 21 December 2021

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Bloomsbury Academic Global Strategic Management

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