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PEARSON EDUCATION Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Name: Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Brand: PEARSON EDUCATION

Strategy

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For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292215488
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 23 October 2017
Listed Since: 27 March 2017

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PEARSON EDUCATION Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

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