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MACMILLAN Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

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Description

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 August 2010
Listed Since
27 May 2016

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