Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture - Image 1

£80.98

MACMILLAN Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Name: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Brand: MACMILLAN
Price: 80.98 GBP
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Business & Economic History

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Description

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 1349359556
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 20 August 2010
Listed Since: 27 May 2016

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MACMILLAN Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

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