£59.27

PEARSON EDUCATION Global Marketing

Name: Global Marketing
Brand: PEARSON EDUCATION
Price: 59.27 GBP
Availability: InStock

Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£59 today · all-time low £58 (May 2026) · usually the usual

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Description

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate for those foreign markets. It helps student select, analyse, evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets. As one of the globally best-selling textbooks in the area, and with nearly 30 years of expertise, this latest edition maintains its clear structure while incorporating extensive updates. Fully revised to streamline international market selection, this edition encompasses a modern approach to studying culture and more in-depth analysis of PESTEL implications and is updated to cover changes in international marketing as supply chain challenges, technology advances including generative AI and the future of globalisation. Case studies have been rationalised to help readers understand how various organisations have applied global marketing frameworks in practice. New case studies on H&M's approach to sustainable fashion, marketing e-scooters globally, McDonalds, provide real life insight on global marketing strategy and implementation. By studying this book, students will be well-prepared to achieve global competitiveness by developing and implementing market-responsive strategies.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292440813
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 31 July 2025
Listed Since: 07 May 2023

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PEARSON EDUCATION Global Marketing

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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