£64.39

Global Marketing

Management

Price data last checked 146 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Same price for 12 weeks. Today is much like next week.

£64 for 83 days straight · last change was Oct 2025

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 283 days • 283 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 283 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £64 (187 days, 66.1%)

Price range: £58 - £70

Price levels: 4 different prices over 283 days

Description

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate for those foreign markets. It helps student select, analyse, evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets. As one of the globally best-selling textbooks in the area, and with nearly 30 years of expertise, this latest edition maintains its clear structure while incorporating extensive updates. Fully revised to streamline international market selection, this edition encompasses a modern approach to studying culture and more in-depth analysis of PESTEL implications and is updated to cover changes in international marketing as supply chain challenges, technology advances including generative AI and the future of globalisation. Case studies have been rationalised to help readers understand how various organisations have applied global marketing frameworks in practice. New case studies on H&M's approach to sustainable fashion, marketing e-scooters globally, McDonalds, provide real life insight on global marketing strategy and implementation. By studying this book, students will be well-prepared to achieve global competitiveness by developing and implementing market-responsive strategies.

Product Specifications

Format: paperback
ASIN: 1292440813
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 07 August 2025
Listed Since: 07 May 2023

Barcode

No barcode data available

Global Marketing

Same price for 12 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Global Marketing: Strategy, Practice, and Cases

Global Marketing: Strategy, Practice, and Cases

Global Marketing: Fifth Edition

Global Marketing: Fifth Edition

Globalization of Consumer Markets: Structures and Strategies

Market-Driven Management: Strategic and Operational Marketing

International Marketing ISE

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

Strategic Market Management: Global Perspectives

Marketing Skills in Practice: Developing a Successful Marketing Career

Strategic Market Management

Global Marketing Management: Changes, New Challenges, and Strategies

Global Strategic Management

Marketing and Globalization

Essentials of Marketing

Marketing Management, Global Edition

Global Marketing Management

Business to Business Marketing Management: A Global Perspective

Global Marketing

The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

International Marketing

Essentials Of Modern Marketing: Italy Edition