Hired to Fight, Hired to Win: Hired to Fight, Hired to Win - Image 1

£165.81

Routledge Hired to Fight, Hired to Win: Hired to Fight, Hired to Win

Name: Hired to Fight, Hired to Win: Hired to Fight, Hired to Win
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

United States

Price History & Forecast

Last 5 days • 5 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 5 days • 1 price levels

Days at Price

Price Analysis

Most common price: £166 (5 days, 100.0%)

Price range: £166 - £166

Price levels: 1 different prices over 5 days

Description

Product Description When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. About the Author Dennis W. Johnson is professor emeritus and former associate dean of the George Washington University Graduate School of Political Management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138786357
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Countries & Regions > United States
Domain: Amazon UK
Release Date: 20 July 2015
Listed Since: 06 October 2014

Barcode

No barcode data available

Routledge Hired to Fight, Hired to Win: Hired to Fight, Hired to Win

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money

Political Consultants and Campaigns: One Day to Sell (Transforming American Politics)

Campaigns and Political Marketing

Winning Elections with Political Marketing

Winning Elections with Political Marketing

The Political Persuaders (Classics in Communication and Mass Culture (Paperback))

Routledge Political Campaign Communication: Inside and Out

New Directions in Campaigns and Elections (New Directions in American Politics)

Inside Political Campaigns: Theory and Practice (Praeger Series in Political Communication)

Inside Campaigns: Elections through the Eyes of Political Professionals

Political Campaigns in the United States

Routledge - New Media, Campaigning and the 2008 Facebook Election

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Political Communication)

Guide to Political Campaigns in America

Grassroots for Hire: Public Affairs Consultants in American Democracy (Business and Public Policy)

Campaigns from the Ground Up: State House Elections in a National Context (Pathways of Politics)

The Campaign Continues: How Political Consultants and Campaign Tactics Affect Public Policy

Campaigns and Elections: Contemporary Case Studies

Routledge Political Marketing: Strategic Campaign Culture Book

Money in Politics: Campaign Fundraising in the 2020 Presidential Election (Bloomsbury Studies in Political Communication)

Routledge Handbook of Political Management (Routledge International Handbooks)

Political Communication in American Campaigns

Current Issues in Political Marketing

Routledge - Political Marketing in the United States