Hired to Fight, Hired to Win: Hired to Fight, Hired to Win - Image 1

£174.99

Routledge Hired to Fight, Hired to Win: Hired to Fight, Hired to Win

Name: Hired to Fight, Hired to Win: Hired to Fight, Hired to Win
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

United States

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Description

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. About the Author Dennis W. Johnson is professor emeritus and former associate dean of the George Washington University Graduate School of Political Management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138786357
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Countries & Regions > United States
Domain: Amazon UK
Release Date: 20 July 2015
Listed Since: 06 October 2014

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Routledge Hired to Fight, Hired to Win: Hired to Fight, Hired to Win

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