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Routledge Political Campaign Communication: Inside and Out - 3rd Edition

Amazon

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Description

Political Campaign Communication: Inside and Out, now in its third edition from Routledge, examines political campaigning through both academic and consultant perspectives. This comprehensive text explores campaign theories, principles, political socialisation, the role of money, ethics, and critical events shaping modern elections. The third edition expands coverage of women and gender representation in politics alongside social media's transformative impact on campaign strategy and voter engagement. Designed for students, professionals, and campaign practitioners, this reference work bridges theory and real-world application, offering insight into how contemporary political campaigns operate across multiple channels and constituencies. Whether you are studying communication, political science, or working in campaign management, this text provides essential knowledge of the evolving American political landscape.

Key Features

Third edition of this Routledge reference examines political campaigning from both academic theory and hands-on consultant experience.

Comprehensive coverage includes campaign principles, political socialisation, funding mechanisms, ethical considerations, and pivotal election events.

Expanded discussion of women and gender roles within political communication and contemporary campaign strategy.

Detailed examination of social media's influence on political campaigns and modern voter outreach methods.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2017
Listed Since
30 August 2016

Barcode

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