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Routledge Political Campaign Communication: Inside and Out

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Description

Master the complexities of modern political campaigning with the third edition of Political Campaign Communication: Inside and Out. Published by Routledge, this text provides a unique perspective by combining academic theory with the practical experience of a political consultant. This approach ensures readers understand both the foundational principles and the real-world application of campaign strategies. This edition covers a wide range of essential topics, including political socialization, the impact of money in politics, ethics, and the influence of critical events. It is designed to keep pace with the changing American political landscape, offering updated analysis on the role of social media in politics and expanded discussions regarding women and gender. Whether you are a student or a professional, this book offers a broad view of the field to help you navigate the evolving world of political communication.

Key Features

Dual perspective approach that combines academic research with practical insights from a political consultant.

Comprehensive coverage of essential topics such as political socialization, ethics, and the role of money.

Updated analysis of the modern American political environment and ongoing changes in the field.

In-depth examination of the role social media plays in contemporary political processes.

Expanded sections focusing on important social dynamics including women and gender in campaigning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2017
Listed Since
30 August 2016

Barcode

No barcode data available

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