£136.81

Routledge - New Media, Campaigning and the 2008 Facebook Election

Name: Routledge - New Media, Campaigning and the 2008 Facebook Election
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Political Leaders & Leadership

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Description

Explore the transformative shift in political strategy with New Media, Campaigning and the 2008 Facebook Election by Routledge. This book examines how the 2008 presidential campaign changed the landscape of political communication. Observers famously labeled this era as 'the Facebook Election' due to the heavy use of emerging social platforms. Focusing on the Barack Obama campaign, the text analyzes the use of blogs, Twitter, Flickr, Digg, YouTube, MySpace, and Facebook to execute a grassroots-style campaign. It provides insight into how political actors recognized that voters, especially younger demographics, act as conduits of information rather than just passive consumers. By moving away from the professional filters of traditional media, the campaign utilized social media to reach voters in ways that were previously impossible without physical door-to-door efforts. This work is an essential resource for understanding the digital evolution of political leadership and modern campaigning techniques.

Key Features

Analyzes the 2008 presidential campaign often called 'the Facebook Election' by political observers.

Examines the strategic use of social media platforms including Twitter, YouTube, Facebook, and MySpace.

Provides a detailed look at how Barack Obama utilized a grassroots-style campaign through digital tools.

Explores how voters transitioned from being mere consumers to active conduits of information.

Discusses the shift from traditional media filters to social media driven communication methods.

Offers academic insight into the role of new media in modern political leadership and campaigning.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415673933
Category: Books > Subjects > Biography > Political > Political Leaders & Leadership
Domain: Amazon UK
Release Date: 25 May 2011
Listed Since: 27 January 2011

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Routledge - New Media, Campaigning and the 2008 Facebook Election

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