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£159 today · previous high £159 · all-time low £137
Routledge New Media, Campaigning and the 2008 Facebook Election - Routledge
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Price range: £137 - £159
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Description
Key Features
Examines Barack Obama's pioneering use of social media platforms including Facebook, Twitter, YouTube and MySpace during the 2008 presidential campaign.
Analyses how the Obama campaign leveraged blogs, Flickr and Digg to build a grassroots-style political movement with direct voter engagement.
Explores the shift from traditional media gatekeeping to social filtering, where young voters became active information conduits rather than passive consumers.
Published by Routledge, a leading academic publisher specialising in political leadership, biography and contemporary political analysis.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415673933
- Domain
- Amazon UK
- Release Date
- 25 May 2011
- Listed Since
- 27 January 2011
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