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£55.18

Routledge Strategic Analysis: Processes and Tools (Routledge Research in Strategic Management)

Name: Strategic Analysis: Processes and Tools (Routledge Research in Strategic Management)
Brand: Routledge
Price: 55.18 GBP
Availability: InStock

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Description

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects. Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1138203092
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 15 July 2016
Listed Since: 16 March 2016

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Routledge Strategic Analysis: Processes and Tools (Routledge Research in Strategic Management)

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