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Red Globe Press MBA Marketing: 1 (MBA Series)

Name: MBA Marketing: 1 (MBA Series)
Brand: Red Globe Press

Management

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Description

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 1137300299
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 11 December 2013
Listed Since: 30 August 2013

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