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Red Globe Press MBA Marketing: 1 (MBA Series)

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Description

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2013
Listed Since
30 August 2013

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