Creating New Markets in the Digital Economy: Value and Worth - Image 1

£81.88

Cambridge University Press Creating New Markets in the Digital Economy: Value and Worth

Name: Creating New Markets in the Digital Economy: Value and Worth
Brand: Cambridge University Press
Price: 81.88 GBP
Availability: InStock

Economics

Price History & Forecast

Last 18 days • 18 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 18 days • 1 price levels

Days at Price

Price Analysis

Most common price: £82 (18 days, 100.0%)

Price range: £82 - £82

Price levels: 1 different prices over 18 days

Description

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107049350
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 20 February 2014
Listed Since: 28 June 2013

Barcode

No barcode data available

Cambridge University Press Creating New Markets in the Digital Economy: Value and Worth

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Economics: How Information Technology Has Transformed Business Thinking

Digital Innovation and Entrepreneurship

Digital Marketing

Internet and Digital Economics: Principles, Methods and Applications

Business Transformations in the Era of Digitalization

Markets, Information and Communication: Austrian Perspectives on the Internet Economy (Routledge Foundations of the Market Economy)

Knowledge Economy in the Megalopolis: Interactions of innovations in transport, information, production and organizations (Routledge Advances in Regional Economics, Science and Policy)

Managing Business in a Multi-channel World: Success Factors for E-Business

How Revolutionary Was the Digital Revolution?: National Responses, Market Transitions, and Global Technology (Innovation and Technology in the World Economy)

Moving People, Goods and Information in the 21st Century: The Cutting-Edge Infrastructures of Networked Cities (Networked Cities Series)

Business Strategies and Advanced Techniques for Entrepreneurship 3.0 (Advances in Business Strategy and Competitive Advantage)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Technology and Society

The New Institutional Economics and Third World Development

Human Rights Responsibilities in the Digital Age: States, Companies and Individuals

Intermediate GNVQ Construction and the Built Environment

Social Legitimacy in the Internal Market: A Dialogue of Mutual Responsiveness: 86 (Modern Studies in European Law)

New Products Management

Marketing Cases from Emerging Markets

The World Economy: Growth or Stagnation?

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

International Economics: 12th Edition

Management Information Systems: Managing the Digital Firm, Canadian Edition

The Routledge Companion to Design Research (Routledge Art History and Visual Studies Companions)