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Routledge Transnational Marketing in the Information Age (Transnational Business and Corporate Culture)

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Description

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 November 1998
Listed Since
10 February 2007

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