£183.99

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£184 today · previous high £184 · all-time low £182

IGI Global Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

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£183.99 £182.00 £182.43 £182.87 £183.30 £183.74 £184.17 26 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Price range: £182 - £184

Price levels: 2 different prices over 20 days

Description

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2013
Listed Since
27 July 2013

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