Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

Price loading...

Business Science Reference Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Business Science Reference

International

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1466647493
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 November 2013
Listed Since: 27 July 2013

Barcode

No barcode data available

Business Science Reference Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-services)

Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

Localizing Global Marketing Strategies - Business Science Reference

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Maximizing Commerce and Marketing Strategies through Micro-Blogging (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Intercultural Marketing: Theory and Practice

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies (Advances in Educational Marketing, Administration, and Leadership)

Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Emerging Innovative Marketing Strategies in the Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Routledge Handbook of Cross-Cultural Marketing - Global Business

Handbook of Cross-Cultural Marketing

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)

Progressive Trends in Knowledge and System-Based Science for Service Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global Understanding Consumer Behavior and Consumption