£97.72

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Routledge Transcultural Marketing: Building Customer Relationships in Multicultural America

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£99.37 £97.55 £97.95 £98.35 £98.74 £99.14 £99.54 25 July 2026 13 August 2026 01 September 2026 20 September 2026 10 October 2026
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Price distribution over 78 days • 2 price levels

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Price range: £98 - £99

Price levels: 2 different prices over 78 days

Description

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 May 2014
Listed Since
04 December 2013

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No barcode data available

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