Branding in Governance and Public Management (Routledge Critical Studies in Public Management) - Image 1

£140.40

Routledge Branding in Governance and Public Management (Routledge Critical Studies in Public Management)

Name: Branding in Governance and Public Management (Routledge Critical Studies in Public Management)
Brand: Routledge
Price: 131.92 GBP
Availability: InStock

Economics

Price History & Forecast

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £140 (29 days, 87.9%)

Price range: £132 - £140

Price levels: 2 different prices over 33 days

Description

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415885175
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 December 2011
Listed Since: 26 May 2010

Barcode

No barcode data available

Routledge Branding in Governance and Public Management (Routledge Critical Studies in Public Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Government Public Relations: A Reader (Public Administration and Public Policy)

Making and Managing Public Policy (Routledge Masters in Public Management)

Public Management and Governance

Public Management and Governance

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Public Administration & Public Management: The Principal-Agent Perspective

Contemporary Issues in Branding

Making Public Services Management Critical (Routledge Critical Studies in Public Management)

Routledge Organizational Reputation in the Public Sector Book

Public Management and Governance

Understanding Public Administration

Handbook of Public Administration: 1 (Public Administration and Public Policy)

Routledge International Public Policy and Management Book

New Public Governance, the Third Sector, and Co-Production (Routledge Critical Studies in Public Management)

Routledge Political Branding: More Than Parties, Leaders and Policies

Making and Managing Public Policy (Routledge Masters in Public Management)

Brands and Branding: Strategy to Build and Nurture Brands

Routledge Governing through Regulation - Public Policy Book

Rethinking Governance: Ruling, rationalities and resistance (Routledge Studies in Governance and Public Policy)

Routledge Political Reputation Management: The Strategy Myth

Governance Networks in the Public Sector

Nation Branding: Concepts, Issues, Practice

Routledge Public Management Study: Europe and US Analysis

Strategic Management in the Public Sector (Routledge Masters in Public Management)